on ALLDIES (german for: 'allthis')

The room installation is based on the architectural forms of a special kind of discount-supermarkets in the south part of Germany. They reflect in the outer appearance, what kind of economic thinking is inside them.
Big discounter companies, like e.g. ALDI or LIDL, achieve, by focusing on a very precisely chosen assortment of goods they sell, a kind of standardisation in the markets. As a result, the shopper finds things very easly, no matter in which market of the company he is. This forms a kind of homelike-feeling.
The outer forms of the building are equally standidized. In the case of ALDI, they built markets which were based on three major forms (+ their mirrored shape, depending on the ground they ar built on)
In my installtion I chose these 3 (6) forms (the objects are based on original architectural plans, scale 1:100) to build up a landscape, which reflects the ambivalence standardization builds up. On the one hand an aesthetic thrill, on the other hand a kind of desert in forms.